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01/03/2007:// Some of the world's top climate change and sustainability experts feature on new free web video channel.
London-based Big Picture TV features hundreds of free, thought-provoking videos by global experts with startling warnings, well-informed commentary and practical ideas and solutions.
As well as a video message from singer Annie Lennox, other contributors include Nobel Laureates Nelson Mandela and Wangari Maathai, Dame Jane Goodall, HRH Prince of Wales, Michael Meacher MP, Soil Association Director Patrick Holden and eco-activist Vandana Shiva.
It gives free access to leading authorities on climate change, energy security, future economic and cultural trends as well as providing expert insight and inspiration, personally and professionally, for opinion-makers, consumers, parents, teachers and students.
Designed and built by Cimex, an award-winning digital media company, the online channel is useful for anyone seeking answers to many of the world's most pressing concerns fromcovering carbon trading, carbon rationing, organic food, renewable energy, fair trade, eco-tourism and socially responsible investment among others.
Founder Marcus Morrell says "in the face of an unprecedented environmental crisis, the site will help people see the world today in a broader and more positive context. Problems such as climate chaos, rising sea levels and species extinction are all too familiar but they are only half the story.
"The big picture is about pragmatic solutions, recognising that the crises we face bring with them opportunities to rethink, innovate and progress," he added.
Morrell has spent three years developing one of the most comprehensive and accessible online video channels focused on global sustainability.
Big Picture TV's advisory board includes Friends of the Earth Director Tony Juniper, Caroline Lucas MEP and founder of the Rainforest Action Network, Randall Hayes.
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