Drift Magazine is only available as a digital magazine, downloadable as a PDF or in our own page turning booklet.
As a reader of ours you will be helping to reduce the environmental impact of magazine production on the ocean, and also helping to fund our main support for Surfers Against Sewage.
Every time you download Drift it helps us to support SAS. We also work with WiLDCOAST in San Diego, who help protect the ocean around the Mexican border..
We took the decision to bring you a quality surfing title only in digital format, after examining our habits and beliefs as surfers. We feel it is important to create a positive future for surfing, and help to sustain the environment through a paperless magazine.
Here are the main points to consider when you buy a paper magazine:
eb.archive.org/web/20071012030014im_/https://www.driftmagazine.co.uk/images/bullet_trans.gif” align=”absmiddle” /> Magazine production contributes extensively to deforestation. U.S. magazine production uses more than 2.2 million tons of paper per year and growing.
Magazines are printed almost exclusively on papers made from virgin fiber, resulting in more than 35 million trees being cut down each year. Virgin magazine paper production also uses enormous amounts of energy and water, and produces considerably more pollution than ecological paper alternatives.
Less than 5% of magazine paper has any recycled content, and even these recycled content papers generally contain only 10-30% recycled fiber. Almost all magazine papers have been bleached with chlorine or chlorine compounds, which produce extremely toxic dioxin.
The vast majority of magazines are discarded within one year, and few of these are recycled. Approximately 90% of all magazines are discarded within a year of publication, and only about 20% of these are recycled. In 1998, approximately 18,000 magazine titles were published, producing a total of about 12 billion magazines; over 9 billion of these were landfilled or incinerated.
Overproduction compounds the industry’s impact. The magazine industry’s impact on the environment is compounded by systems that reward the industry for overproduction of publications. These inefficiencies are particularly apparent in magazines sold on newsstands, versus those sold by subscription. Inefficiencies begin with the publisher deliberately overproducing magazines to maximize advertising rates and are compounded by distributors over-ordering to ensure that no magazine rack is ever empty. Publishers rarely receive the kind of timely and accurate retail sales information needed to improve efficiency, and they have little economic incentive to reduce print runs, as the marginal cost of each magazine is relatively low (about 91 cents on average).
Almost 3 billion magazines on newsstands are never read. About 4.7 billion magazines are delivered to newsstands each year. As a result of the above wasteful practices, about 2.9 billion of these are never read – enough magazines, placed end to end, to circle the Earth 20 times.